About the role
Hotely.cz and SPA.cz are both part of Szallas Group, and Hotely.cz is our pilot market for a new marketing automation platform we're rolling out across the group. You'll run the CRM and app programme for the Czech market day to day, and you'll be close to the rollout of the new system, so your input shapes how we set it up rather than just how we use it. You'll sit in the global CRM team alongside colleagues covering Hungary and Romania, which gives you a view of what already works elsewhere.
What you will do
Plan, build and send the CRM programme for hotely.cz across email, push and in-app: newsletters, automated journeys, promotional and lifecycle campaigns, including the segmentation, personalisation and template work behind them
Design and implement customer journey paths across the app and CRM
Oversee data flows and data quality between the CRM platform and the app
Work closely with the Czech marketing team to pick up local plans, promotions and seasonal initiatives early, and turn them into CRM and app activity
Report on performance across channels using the marketing platform and Google Analytics, run tests on subject lines, timing, content and journey logic, and turn the results into concrete recommendations
Support API integrations and process automation work relevant to the Czech market as the new platform rolls out
Deliver the CRM platform roadmap for the Czech market, and feed your experience of running campaigns back into it, so the roadmap keeps reflecting what the market actually needs