Reports to: Group Head of User Acquisition
Job type: Full-time with hybrid work model
Location: Cluj-Napoca
Are you passionate about marketing and eager to make an impact in the Central European market?
Our Online Marketing Team is a leader in online marketing, renowned for its data-driven approach and innovative strategies. We are now looking to expand our reach in Central Europe and are seeking talented marketing professionals to join our dynamic team.
Our department excels in creating and in maintaining large-scale marketing programs that enhance the value for our customers. We are building a team that can handle and optimize multiple marketing channels with the help of data analysts, product development, marketing strategies, and cutting-edge marketing techniques.
At Travelminit, we believe in fostering a learning environment that encourages growth and collaboration. As part of our Central European team, you will have the unique opportunity to work closely with experts from diverse backgrounds, gaining invaluable insights and experience that will elevate your career.
Join us in shaping the future of marketing in Central Europe, and be part of a team that values innovation, growth, and excellence.
Key Responsibilities
Plan, build, and scale PPC campaigns primarily in Google Ads (Search, PMax, Display, Demand Gen, YouTube), and manage additional platforms (Meta, Microsoft Ads, TikTok).
Structure accounts, bidding strategies, audiences, and feed-based campaigns aligned with business goals.
Monitor and optimize core KPIs (CTR, CVR, CPA, ROAS, profitability) and identify scaling opportunities.
Own and allocate budgets across channels to maximize ROI; support forecasting and planning.
Lead A/B tests and continuous experimentation across creatives, audiences, landing pages, and bidding.
Collaborate with product, design, data, and content teams; deliver clear, data-driven insights using analytics tools (GA, Looker, PowerBI, etc.).