CRM & Loyalty Team Lead

Reports to: Chief Marketing Officer

Job type: Full time

Preferred location: Budapest (HU), Cluj Napoca (RO), Constanța (RO), Miskolc (HU), Liberec (CZ), Lublin (PL), Warsaw (PL). Hybrid or Remote work options available, with remote work occasional office presence required.

Are you passionate about marketing and eager to make an impact in the Central European market? Szallas Group's Marketing Team is a leader in online marketing, renowned for its data-driven approach and innovative strategies. We are now looking to expand our reach in Central Europe and are seeking a talented CRM & Loyalty Team Lead to join our dynamic team.

• Define and execute CRM and loyalty strategy
• Manage the customer lifecycle (lifecycle marketing) and optimize user journeys
• Design, develop, and optimize reporting frameworks 
• Managing CRM projects 
• Segment customer base and implement advanced personalization strategies 
• Plan and execute campaigns (email, push, SMS, in-app)
• Analyze performance of CRM activities (customer base KPIs)
• Collaborate closely with marketing, product, data, and tech teams
• Build and manage a structured testing roadmap
• Lead and develop the CRM team (planning, hiring, capability building)
• Implement marketing automation tools and drive CRM technology development
• Ensure compliance with regulations (e.g., GDPR) 

• 4–6+ years of experience in CRM / marketing automation / loyalty 
• Proven experience in team management  
• Strong knowledge of CRM tools (e.g., Salesmanago, Synerise, Emarsys or similar) 
• Strong analytical skills and experience working with data 
• Solid understanding of customer journey and lifecycle marketing 
• Experience in e-commerce or travel is a strong plus 
• Ability to work in an international environment 
• Fluent English

• Familiarity with GA4, Excel, Looker Studio
• Experience with A/B testing

• Real impact on CRM strategy and business growth 
• Work in a dynamic e-commerce/travel environment 
• Collaboration with international teams